A Lead Buyer is simply a named organization that buys leads.
||A unique lead buyer name up to 255 characters.
||A unique lead buyer ID up to 36 characters. The ID can be anything but if left blank then the system will find the next available "number", e.g. "1002" will follow "1001".
||You can disable a Lead Buyer without removing it from all of the places where you used it. Only enabled Lead Buyers will receive pings or posts.
||Anything goes here.